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Scaling Content Delivery for IPTV and WebTV
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New challenges are underway in serving and storing digital content for on-demand viewing via IPTV or WebTV. As the amount of digital content accumulates, storing the data and making it instantly accessible to a large number of viewers are proving to be significant issues.
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Raising the Bar for Triple Play with VoD
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What will people watch in a VoD-enabled world? The dominant $25-billion per year movie rental business will gradually transition to a much different on-demand model that involves a broader base of content and a much higher usage rate. This behavioral shift will occur as libraries grow and as customers become habituated to VoD. It is important to highlight that in 2007, per the example shown, the use of VoD usage significantly overtakes conventional broadcast TV watching. Telcos need to position themselves for this opportunity.
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Windows Media 9 Showcase
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Windows Media™ 9, an advanced coding technique born out of the Microsoft Windows Media encoding series for the PC, is one technological development poised to bring the complete television experience to telco customers. Windows Media 9 features an IP-based transport layer and offers considerably lower bit rates than MPEG-2 at its very best. These traits make Windows Media 9 a clear match for delivering high quality broadcast television over DSL — the most likely delivery method for telcos.
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Equipping the Telco Head-end for Multi Channel TV and Video
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By utilizing digital networks, telcos can offer sophisticated programming packages. This article outlines the essential components from the telco head-end to the consumer.
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SureWest Builds on Blueprint for Triple-play Success
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SureWest leads the U.S. in the number of homes directly fed by fiber, over 10,000 out of some 50,000-fiber homes nationwide. What are the keys in making our triple-play blueprint work? Simply put, our success is not based just on the ability to recognize trends in the industry, but the ability to adopt quickly, adapt, and execute a plan that is cost-effect and efficient. Certainly the most important one is controlling costs, so we're pacing the build-out.
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Digital Headends for Next Generation Digital TV
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Developments in next generation compression technology and off-air digital transmission of Standard Definition and HDTV video formats represent significant technology revolutions that will lead to substantial changes in the next 18 to 24 months.
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A Flexible Video Headend Is Key To An Optimal Video Delivery Architecture
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This article examines what telephone companies should look for when shopping for a video headend, one of the most important components in the delivery of “Telco TV.”
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Video Compression is Integral Key for Triple Play
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The deployment of a video headend comprised of video encoding and other compression tools is crucial to the viability of a telco triple play service. One factor to consider is how much to invest in the headend. In many cases, investing more in headend equipment can reduce bit-rate needed per channel and enable a longer loop length to be used, saving on costs required to upgrade the DSLAM infrastructure, or allow more simultaneous TV channels into the home.
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VOD and the Case for Content Protection
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Video rentals and DVD purchases account for as much as 50% of a film's revenues. In 2002, the video rental business (both video cassettes and DVDs) generated $8.2 billion, up over $1 billion on the previous year. Add to that the $12.1 billion in DVD and video sales in 2002 and you have a combined home video business of over $20 billion. That's a lot of money for VOD to bite into – if it can.In the movie game, timing is money. Some 80% of a title's home-video rental and DVD purchase business is done within the first 30 days of its hitting the rental shelves. In other words, the newer a movie is, the more valuable it is.
The implication is that the closer the VOD release window gets to the video rental window, the more VOD operators can charge for their content and the greater the usage that can be expected.The key to profitable VOD is content protection. Without it, premium movies will not be offered on VOD channels and release windows will not improve.
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