Sprint has become first to partner with Google to deploy the GSMA’s Universal Profile for Advanced Messaging. Sprint’s service is available via the Messenger app for Android devices developed by Google to subscribers using Android. In 2017, all new Android devices from Sprint will come pre-loaded with Messenger for Android.
The goal of Universal Profile for Advanced Messaging is to provide users with a common, consistent and globally interoperable service that includes features such as group chat, hi-res photo sharing and read receipts.
The GSMA said the profile has gained the backing of 58 global operators, OEMs and OS providers.
“We are delighted that Sprint has become the first operator to roll out the Universal Profile to their subscribers and hope that this will encourage other markets across the world to follow their lead,” said Alex Sinclair, Chief Technology Officer, GSMA. “A single, open and common universal profile will help to drive the global adoption of RCS services, and make it easier for consumers to enjoy rich, consistent and interoperable messaging experiences regardless of device or network.”