Monday, April 18, 2016

Telstra Launches Cloud Gateway, Global Digital Media Services

Telstra introduced its new Cloud Gateway service – a solution for businesses to securely connect to multiple cloud environments. Telstra is also extending its Cloud Services range with the addition of Amazon Web Services (AWS).

The company said its one-to-many “gateway” model connects an IP network service to the cloud with data carriage, cross connect in the hosting data centre, configuration and support. Initially, Cloud Gateway will offer customers around the world connectivity to AWS and IBM SoftLayer, while Australian customers can also connect to Microsoft Azure, Office365 and VMware vCloud Air – with more infrastructure and SaaS platforms to join over time.

“Most organisations don’t realise the full value of cloud out of a single service. Instead, our customers are investing in sophisticated hybrid cloud environments, which come with their own range of fragmented networking challenges. These include managing multiple vendors, portals and contracts, while trying to maintain a high level of security, performance and operational efficiency. We believe that just because these solutions are sophisticated, doesn’t mean that they should also be complex. Cloud Gateway is Telstra’s simple way to connect multiple clouds, and create hybrid environments. Telstra is very well positioned to help customers with hybrid and multi-cloud strategies, as we bring the cloud and the network together,” said Philip Jones, Executive Director, Global Products and Solutions at Telstra.

Telstra also announced the addition of two cloud-based online video platforms to its global media portfolio - the Video Monetization Solution (VMS) and Online Video Solution (OVS).

  • VMS is specifically designed for broadcasters, content owners and pay-TV operators, enabling them to deliver high quality video content with studio-grade protection, rights-management and flexible monetization models.
  • OVS - which was launched in Australia in 2015 and is now available to Telstra's customers globally - is a high quality end to end video publishing solution suitable for enterprises and consumer brands looking to deliver tailored video content to capture larger audiences, increase viewer engagement and drive better revenue results.

"As the world's thirst for online video content continues to grow exponentially, so too does the desire for a more personalized and higher quality viewing experience. However for many media customers - from large-scale broadcasters to smaller publishers - the complexity of delivering an on-demand service from scratch can seem daunting, due to the associated technical challenges and costs. This means an increasing number of media customers are looking to new platforms which incorporate data analytics services to deliver enhanced and more targeted video content to audiences across multiple devices, such as smartphones, tablets and gaming consoles," stated Trevor Boal, Head of Telstra Broadcast Services.

http://www.telstra.com.au

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