Tuesday, September 15, 2015

Salesforce Brings Big Data Analytics to IoT Cloud

Salesforce unveiled its IoT Cloud aimed at connecting billions of events with its leading enterprise platform as a service.  Salesforce IoT Cloud features a massively scalable, real-time event processing engine for unlocking insights from the connected things, customer interactions, sensors, and digital streams.

IoT Cloud's capabilities include:


  • Listen to the World at IoT Scale: IoT Cloud connects everything to Salesforce. In addition to the Internet of Things, connecting to phones, wearables, windmills and industrial turbines and other devices, IoT Cloud connects data from websites, social interactions and more to Salesforce. By connecting the billions of real-time events and digital content with Salesforce, the IoT Cloud brings customer context to transactional data.
  • Trigger Actions with Real-time Rules: With IoT Cloud, business users can use intuitive, point- and-click tools to define, modify and set rules and logic for events that can trigger actions across Salesforce. A global fleet management company, for example, can enforce passenger safety standards by setting filters for "hard brakes" or "hard accelerations" and defining rules that trigger in-car sensors to log service cases reporting possible instances of erratic driving. Or, a national retailer holding a holiday sale can set rules based on loyalty program status, inventory or sales performance, triggering retail beacons to send discount offers to in-store shoppers in real-time.
  • 1:1 Proactive Engagement through Salesforce: IoT Cloud seamlessly works across the Salesforce Customer Success Platform to surface insights and trigger real-time 1:1, personalized actions for sales, service, marketing or any other business process. For example, a thermostat provider can parse through billions of events gathered from weather forecasts, sensors and temperature settings to proactively alert customers on how to manage their HVAC usage within their predefined budget. Or, a vehicle assistance service partnering with an auto brand can send personalized offers on behalf of local dealers based on sensor data that tracks fluid levels and mileage.

IoT Cloud launch partners include ARM, Etherios, Informatica, PTC ThingWorx and Xively LogMeln.  The service will be in pilot the first half of 2016 with generally availability later in the year.

"Salesforce is turning the Internet of Things into the Internet of Customers," said Marc Benioff, chairman and chief executive officer, Salesforce."The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success."

http://www.salesforce.com/iot-cloud

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