Wednesday, July 8, 2015

Video: SDN Shifts Margins from Legacy Vendors to Channel


A market disruption caused by SDN is shifting margins from the legacy networking vendors to the channel, says Steve Garrison, VP of Marketing at Pica8.  By tearing apart the stack and letting customers pick the applications, OS, and bare metal hardware, you end up with a customized solution where the channel has a key role to play.

Many customers might not have that expertise to pull that together, but this is where the margin shifts from the legacy vendors to the channel.

See Video: https://youtu.be/lND0oW2oyAw


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