IBM will more than $100 million to globally expand its consulting services focused on the integration of next-generation mobile, social, analytics and cloud technologies. Plans include opening 10 new IBM Interactive Experience labs around the world and adding 1,000 employees to create new, personalized models of engagement through data and design.
The new labs will be located in Bangalore, Beijing, Groningen, London, Melbourne, Mexico City, New York, Sao Paulo, Shanghai, and Tokyo.
IBM said it believes that data is emerging as the world's newest resource for competitive advantage, and analytics is the key to make sense of it. Its goal is to help clients harness Big Data & Analytics to provide insights needed to make better decisions, create value, and deliver that value to customers and society.
“There’s no longer any real distinction between business strategy and the design of the user experience. The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere, and the quality of that experience is entirely dependent on the use of individualized information,” said Bridget van Kralingen, Senior Vice President of IBM Global Business Services. “As our clients recalibrate what it means to engage with their customers or employees, we're bringing them the full spectrum of world-class design and IBM Research, book-ended by strategy consulting and our strength in Big Data."