Intel is launching a "Powered by Intel Cloud Technology" initiative to identify cloud service providers that are running Intel-based infrastructure.
The Intel Cloud Technology program builds on the collaboration announced last September between Amazon Web Services (AWS) and Intel to communicate to customers the specifications, performance, quality, and security benefits of the Intel technology used in AWS instances.
Intel announced the first sixteen cloud service providers to join its marketing program: Virtustream (U.S.); Canopy, an ATOS* company (U.K.); Cloud4com (Czech Republic); CloudWatt (France); Expedient (U.S.); KIO Networks (Mexico); KT (Korea); Locaweb (Brazil); NxtGen (India); Online.net (France); OVH (France); Rackspace (U.S.); Savvis, a company of CenturyLink (US); Selectel (Russia); and UOLDIVEO / UOL Host (Brazil).
"Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency," said Jason Waxman, vice president, Data Center Group and general manager, Cloud Platform Group, at Intel. "Cloud customers want to know what technology their applications are running on because it has direct impact to their business. For the first time, users will have the transparency to select the technologies that are optimal for running their applications in the cloud."
Under the program, CSPs will promote the users' benefits of Intel cloud technologies powering their services through multiple channels. The capabilities available today from participating CSPs aim to significantly increase performance of applications and security of end users' data and include Intel Turbo Boost Technology, Intel Advanced Vector Extensions (AVX), Intel Data Protection Technology with Advanced Encryption Standard New Instructions (AES-NI), and Intel Virtualization Technology (VT).
In September 2013, Amazon Web Services (AWS) and Intel announced a technology and marketing collaboration that includes for the first time the use of the "Intel Inside brand for AWS. This lets AWS customers know that the services it provides are utilizing Intel technologies. AWS instances that exclusively use Intel Xeon processors – intended for basic to performance-intensive use cases – now display the brand.
AWS also said it was adding the latest Xeon processor family to its data centers with services available for customers later this year.
Amazon Web Services is the first cloud provider to use the Intel Inside brand.