Apigee has acquired InsightsOne, provides big data predictive intelligence to help businesses understand consumer preferences, for an undisclosed sum.
InsightsOne, which is based in Santa Clara, California, delivers big data predictive intelligence products to marketers and customer service organizations serving the healthcare, financial services, telecommunication, and ecommerce sectors. For example, InsightsOne can predict which healthcare payer members are likely to complain, so that proactive member outreach can be done. For marketing, InsightsOne could trigger a targeted buying offer for a high value customer at the right time, through the right channel. InsightsOne delivers a predictive analytics infrastructure that is consistent with Apigee’s big data offerings, built on top of a massively scalable distributed processing foundation based on open-source Hadoop and an in-memory real-time processor.
Apigee, which is based in San Jose, California, offers an API Platform that enables businesses and developers to deliver APIs and apps. The company said the InsightsOne acquisition expands its effort to deliver big data and predictive analytics alongside APIs. InsightsOne will be offered as a stand-alone product today and part of Apigee’s integrated digital business platform for mobile apps, APIs and data analytics by mid-2014.
“Success in today’s mobile-first digital world requires a single vision that spans and connects business and technology,” said Chet Kapoor, Apigee CEO. “In this new world, the business intelligence and context gleaned through the massive amount of big data available about customers, products, developers – every part of a digital business – must be tightly integrated with technology infrastructure to effect real change. InsightsOne dramatically expands Apigee’s big data predictive analytics capabilities, and we welcome the accomplished InsightsOne team to Apigee.”
Waqar Hasan, InsightsOne CEO, will join Apigee’s executive team. Hasan added, “Predictive is the ‘killer app’ for big data, and Apigee is the only company that delivers predictive analytics with API and app infrastructure in an integrated platform. InsightsOne is a natural fit for Apigee, expanding its big data analytics to make all customer interactions smarter and more effective. We are thrilled to be joining Apigee as the company helps businesses – including many of the world’s largest companies – transform into leaders in the new digital world.”