Sony launched the world's first 4K Ultra HD video download service, providing access to an expanding library of native 4K Ultra HD feature films and TV shows.
The service, which launches with about 70 full length native 4K Ultra HD feature films and TV shows from Sony Pictures Entertainment and other producers, offers customers the option to rent and purchase content for download on Sony's 4K Ultra HD Media Player (FMP-X1) for playback on Sony 4K Ultra HD televisions.
Sony also expanded its 4K Ultra HD TV line-up with the addition of 55- and 65-inch models.
"We have been spearheading the advancement of 4K Ultra HD technology from the start, and have now reached another milestone as promised with the Video Unlimited 4K service going live," said Sony Electronics President and COO Phil Molyneux. "Sony 4K Ultra HD TVs featuring our exclusive TRILUMINOS Display have been receiving amazing feedback and now we are bringing the most immersive entertainment experiences to new audiences right in their living rooms."