Tuesday, March 26, 2013

T-Mobile USA's "Un-carrier" Attitude Eliminates Contracts

Adopting what it calls an "Un-carrier" attitude, T-Mobile USA announced a radical simplification of consumer rate plans and the first activation of its LTE network in an initial 7 cities.

T-Mobile USA is promoting a Simple Choice Plan that replaces restrictive annual contracts with a flat price of $50 per month for unlimited talk, text and Web with 500MB of data.  Customers can add a second phone line for $30 per month, and each additional line is $10 per month. They can also add 2 GB of high-speed data for $10 per month more per line. Unlimited 4G data is $20 more per month per line.


T-Mobile's 4G LTE network is launching today in Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, Calif.; and Washington, D.C.  The advanced 4G LTE network is expected to reach 100 million Americans by midyear and 200 million by the end of 2013.

“These bold moves serve notice that T-Mobile is canceling its membership in the out-of-touch wireless club,” said John Legere, president and CEO of T-Mobile USA, Inc. “This is an industry filled with ridiculously confusing contracts, limits on how much data you can use or when you can upgrade, and monthly bills that make little sense. As America’s Un-carrier, we are changing all of that and bringing common sense to wireless.”

http://newsroom.t-mobile.com/articles/t-mobile-makes-un-carrier-moves

In May 2012, T-Mobile USA announced multi-year agreements with Ericsson and Nokia Siemens Networks to support its $4 billion 4G network evolution plan.

T-Mobile USA, which acquired AWS spectrum from AT&T as part of the failed merger deal, aims to launch LTE in 2013. This new spectrum, in addition to the refarming effort, enables the launch of LTE in AWS spectrum and up to 20 MHz of LTE in 75% of the top 25 markets.

As part of the agreements, Ericsson and Nokia Siemens Networks will provide and install state of the art, Release 10 capable equipment at 37,000 cell sites across T-Mobile's 4G network this year. T-Mobile also expects to be the first carrier in North America to broadly deploy antenna integrated radios, enabling accelerated deployment and reduced site loading.

T-Mobile also plans to launch 4G HSPA+ service in the 1900 MHz band in a large number of markets by the end of the year, thereby supporting the iPhone. 

Nokia Siemens Networks confirmed that it will modernize T-Mobile’s GSM and HSPA+ core and radio access infrastructure in key markets to improve existing voice and data coverage. It will also deploy LTE as part of T-Mobile USA’s 4G evolution initiative in 2013. Specifically, NSN will supply T-Mobile with its Evolved Packet Core platform, including Flexi NS (Network Server) and Flexi NG (Network Gateway). The company will also provide for the LTE deployment its Single RAN Advanced platform based on its Flexi Multiradio 10 Base Station.

Ericsson noted that T-Mobile USA will be the first in North America to deploy its AIR technology. Ericsson will install the radio, tower and switch room equipment, as well as provide consulting and systems integration and rollout services. Ericsson will also provide turnkey services in the areas of installation, commissioning, integration and migration. In 2006, Ericsson expanded its existing network contract with T-Mobile USA to include a nationwide 3G network. In 2010, Ericsson further enhanced T-Mobile USA's network with the deployment of HSPA+ 21 technology, and again in 2011 with HSPA+ 42 technology.

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