Friday, August 24, 2012

Google and Boingo Wi-Fi Expands Sponsored Hotspot Model


Boingo Wireless has expanded is partnership with Google to offer more free and discounted public Wi-Fi hotspots in shopping malls across the U.S.

This expansion takes Boingo Wi-Fi from six New York subway stations and more than 200 Manhattan hotzones, to 24 additional locations across the country.

Google Offers is also extending a discounted Boingo Wi-Fi access offer to travelers at 16 airports nationwide, including JFK, LaGuardia, O’Hare, Midway , Hobby and George Bush Intercontinental,  etc.
http://www.boingo.com

Earlier this month, Boingo acquired Cloud Nine Media, which provides Wi-Fi sponsorship and location-based advertising at more than 6,000 airports, hotels, bars and restaurants, and recreational areas in the U.S. and Canada. Financial terms were not disclosed.

The Cloud Nine technology platforms will allow Boingo to deliver 100% share-of-voice sponsored access that can be used across Boingo’s global portfolio of managed Wi-Fi hotspots, including airports, shopping malls, restaurants, stadiums, transportation hubs and metropolitan hotzones that reach more than 1.5 billion people each year. San Francisco-based Cloud Nine Media also brings a team of skilled technologists and ad sales executives to the table, as well as relationships with key venues and advertisers.

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