Monday, July 25, 2011

YouTube Consumes 22% of Mobile Data Bandwidth

Video continues its upward trend as the biggest use of mobile bandwidth, according to the latest figures from Allot Communications. The report uses data collected from Allot's worldwide mobile operator customers.


Mobile data bandwidth usage continued its steady rise with 77% growth during the first half (H1) of 2011.

The H1 2011 Allot MobileTrends Report found that video streaming continued to show significant growth with a 93% increase, and remains the single largest application taking up bandwidth, accounting for 39% of mobile bandwidth. Although having limited impact on the total bandwidth, VoIP and IM have gained share to become the fastest growing application type with a 101% increase. This data is in line with the declining SMS/MMS revenue experienced by operators.


Key findings from the H1, 2011 MobileTrends Report include:



  • YouTube remains the single most popular mobile Internet destination, accounting for 22% of mobile data bandwidth usage and 52% of total video streaming


  • Skype continues as the undisputed VoIP market leader with 82% of mobile VoIP bandwidth, although its market share has been slightly reduced by newcomers such as Viber


  • Facebook and Twitter grew by 297% and 166%, respectively


  • 32% of mobile operators worldwide have already implemented application-aware charging model.
http://www.allot.com http://www.allot.com/MobileTrends_Report_H2_2011.html

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