Tuesday, September 9, 2008

AT&T Deploys A-GPS to Bolster Location Based Services

AT&T has deployed assisted GPS technology (A-GPS) within its wireless network to enhance existing and planned location-based services (LBS) used with A-GPS capable devices. At this week's CTIA show in San Francisco, AT&T also announced plans to launch two new navigation applications in the coming weeks -- MapQuest Navigator and AAA Mobile navigator.



A-GPS technology gives capable devices a significant jump-start on identifying the user's initial location. GPS devices search satellites each time they are turned on to determine starting latitude and longitude, a process that previously took as long as several minutes. With A-GPS, AT&T's network speeds up that query by identifying nearby cell sites, helping the device more quickly hone in on the appropriate satellites. Assisted in this way, A-GPS capable devices can identify a user's initial location in fewer than 20 seconds, delivering greater convenience to customers using LBS.


"Using a mobile phone for navigation is affordable, convenient and intuitive because it eliminates the need for consumers to buy or carry yet another gadget," said Mark Collins, vice president of Consumer Products for AT&T's wireless unit. "And unlike traditional navigation devices, which can be hard to transport from car to car or difficult to use while walking or riding a bike, a mobile phone is always on hand or in hand."


AAA Mobile navigator, powered by Networks In Motion (NIM), gives AT&T customers access to audible turn-by-turn directions, AAA TourBook travel guide information including Diamond Ratings for restaurants and lodgings, gas prices, movie reviews and show times, traffic alerts with alternate routes and more.


MapQuest Navigator, powered by Telmap, gives AT&T customers access to turn-by-turn, voice-guided driving and walking directions, 3-D moving maps, 16 million points of interest from MapQuest's database, quick route recalculation for missed turns, real-time traffic alerts, gas prices, gas station locations and AOL's City's Best restaurant and venue ratings.http://www.att.comhttp://wireless.mapquest.com/mapquest-navigator-att

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