Monday, July 7, 2008

Nielsen Reports Rise in TV, Internet and Mobile Video Usage

The average American is watching more traditional TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using the Internet (26 hrs, 26 min per month) compared to last year, according to a new report from The Nielsen Company. At the same time, a small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month), as well as using their cell phones to watch video (3 hrs, 15 min per month).


Some other highlights from the report:

  • As of May 2008, more than 65% of U.S. homes receive digital cable and satellite combined. These digital TV homes receive nearly 160 channels. In addition, 25% and 35% of U.S. homes have DVR and Video on Demand respectively.


  • Two hundred twenty million Americans have Internet access at home and/or work and 73%, or 162 million went online in May.


  • A total of 119 million unique viewers watcjed 7.5 billion video streams in May 2008. In addition, as of Q1 2008, 91 million Americans (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone.


  • As of Q1 2008, 91 million (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone.


  • As of Q1 2008, there were already 13.9 million persons (6% of U.S. mobile subscribers) paying for a mobile video
    plan, up from 8.4.
http://www.nielsen.com

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