U.S. Internet users viewed more than 12 billion online videos during May 2008, according to comScore, representing an increase of 45 percent versus year ago.
In May, Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).
Some other key findings:
- Nearly 142 million U.S. Internet users watched an average of 85 videos per viewer in May.
- 74 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 228 minutes of video.
- 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
- 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
- 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
- The duration of the average online video was 2.7 minutes.