Wednesday, January 4, 2006

Intel's Viiv Aims for New Digital Entertainment Era

Intel CEO Paul Otellini introduced the company's new Viiv platform promising a new era of digital entertainment. Intel Viiv consists of a suite of Intel-based hardware and software matched to Microsoft Windows XP Media Center Edition 2005. Later this year, the platform will add features to help simplify the set-up of a home network along with the ability to transfer digital content from the PC to other devices.

Intel Viiv platforms are based on the new Intel 945/955/975 Express Chipset family and Intel PRO/1000 PM or Intel PRO/100 VE/VM network connection.

Otellini also introduced content partners that will make digital programming available for Viiv. These include:

  • AOL -- AOL Music On Demand, AOL Radio featuring XM Satellite Radio and AOL Pictures this month; AOL Music Now and AOL Video(1) AOL Video featuring the "AOL Hi-Q" high-quality video format coming later this year.

  • ClickStar -- The entertainment company will introduce its first film, "10 Items or Less," via the Internet just weeks after its theatrical release.

  • DIRECTV -- will make its programming seamlessly available on PCs, laptops and media players through its verified set-top.

  • ESPN -- will feature sports highlights in high definition plus Full Court with 300 collegiate basketball games in full-screen broadcast quality.

  • Eros -- The largest international distributor in the Indian film industry ("Bollywood") plans to make its digital content portal and future digital video services available on-demand.

  • Grupo Televisa -- the largest media company in the Spanish-speaking world will provide a wide choice of popular soap operas, sporting events, news and music.

  • MTV Networks -- MTV said it will optimize a number of its channels for Intel Viiv technology ranging from Comedy Central's "MotherLoad" to MTV's "Overdrive."

  • NBC Universal -- NBC Universal will deliver select highlights in high resolution of all 17 days of the 2006 Winter Olympics to Intel Viiv technology-based PCs, with other joint efforts later.

  • Shanghai Media Group -- China's top media group will deliver its digital movies, TV dramas, exclusive interactive programming and other live content.

  • Turner Broadcasting's GameTap -- A new broadband entertainment network, GameTap will bring videos and games to the "10-foot" TV screen.


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