Sunday, April 17, 2005

Sun Launches Blueprint for Broadcasting Digital Television

Sun Microsystems launched a complete update of its Digital Asset Management Reference Architecture for delivering digital television content. The new Digital Asset Management Reference Architecture Version 2.0 introduced by Sun is designed for managing video and rich media content, including HD and SD video, photos, audio, and Flash animation.


Sun's new enhancements include VITA, an open Java technology application that accommodates a large number of standards-based ingest (digital conversion) tools. Other enhancements include more media file type support such as MXF and DV, as well as contract rights management to track licensing and distribution parameters for program materials. The Reference Architecture expands video server integration with leading broadcast video server vendors including Thompson Grass Valley and Omneon. The Reference Architecture also integrates the latest features of broadcast automation and traffic systems by industry leaders Harris Corporation and Myers Protrack.


Recent deployments of Sun's Digital Asset Management Reference Architecture Version 2.0 by large media organizations include Major League Baseball Advanced Media, which is transforming the way baseball video and audio are managed and delivered to large audiences via a website.


The MLBAM Digital Asset Management Reference Architecture System customized and powered by Sun, streamed 650 million videos and delivered more than one billion media accesses to more than one billion visitors in 2004 alone. The site recently broke records with 90 million page views in a single day. With the new enhancements from this Reference Architecture, MLB.com expects to feature as many as 15 live games daily and more than 6,000 audio-streamed games during the 2005 season.
http://www.sun.com

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